For all of the recent press dedicated to AirBnB, more people are aware of VRBO (Vacation Rentals By Owner). About 8% of people have heard of AirBnB and about 1% have actually used AirBnB in the past twelve months according to a survey of U.S. Households conducted by D.K. Shifflet & Associates. For comparison, about 11% people are aware of VRBO and approximately 3% have used VRBO in the last twelve months.