MMGY Global, the leading integrated travel and hospitality marketing firm in the U.S. announced today that it has acquired DK Shifflet & Associates, a leading provider of syndicated research and insights for the travel and tourism industry. The combination of these two long-recognized leaders in travel and tourism creates an industry powerhouse that will offer clients deep insights, innovative new products and services to guide strategic marketing and planning efforts.
DK Shifflet is the first acquisition by MMGY since Peninsula Capital Partners, a private equity firm with experience in the global travel industry, made a significant equity investment in the firm earlier this year. The investment supports MMGY’s aggressive acquisition strategy and the firm’s commitment to integration across marketing channels and throughout the entire marketing process, beginning with research and the insights it generates.
DK Shifflet's expert team will continue to operate in McLean, Virginia as a unique business unit within the MMGY Global organization and will give MMGY an expanded geographic presence in the nation’s capitol. Together, the enhanced research capability boasts the industry’s most expansive and richest historical data focused on consumer trends, travel intentions, spend levels and patterns, visitor profiles and volumes, geography and brand attitudes, customer segmentation, planning processes and resources and forecasting.
"MMGY is thrilled to acquire such a strong brand in DK Shifflet. Their data is the gold standard in syndicated travel research, and the addition of this reputable team to the MMGY organization underscores our commitment to investing in insights as the basis for developing client strategies,” said Clayton Reid, President & CEO, MMGY Global.
“This merger will allow us to integrate DK Shifflet's powerful data describing how many people go where, when, how and with whom, as well as what they do and spend, and how they feel about those places and brands, with MMGY’s rich behavioral insights into why travelers make the decisions they make. No other company in the travel industry will be able to offer as complete an understanding of the U.S. traveler,” said Doug Shifflet, Chairman Emeritus of DK Shifflet & Associates."
About MMGY Global
MMGY Global is the world’s largest integrated global marketing firm, specializing in the travel, hospitality and entertainment industries. With more than 35 years of experience in the tourism field, the award-winning agency maintains a global communications practice in all marketing channels, serving many of the world’s premier travel and tourism brands. MMGY Global is author of acclaimed industry research (including the Portrait of American Travelers®) that identifies the habits and preferences of travelers – insights that serve as the foundation for its marketing strategy.
For more information, visit www.mmgyglobal.com.
About DK Shifflet & Associates
DK Shifflet & Associates Ltd. is the leading U.S. consumer travel research firm. DKSA is located in McLean, VA providing the Industry’s most complete consumer based travel data on U.S. residents and their travel worldwide. Its clients include destination marketing organizations, theme parks, credit cards, auto clubs, hotel chains and more.
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