MMGY Global, the world's leading integrated travel and hospitality marketing firm, and DK Shifflet combined forces in 2016. The merger combines two long-recognized leaders in travel and tourism to create an industry powerhouse, offering deep insights for innovation of product, service, planning and strategic marketing.
DK Shifflet’s expert team continues to operate in McLean, VA as a unique business unit within the MMGY Global organization. Together, the enhanced research capability boasts the industry’s most expansive and richest historical data focused on consumer trends, travel intentions, spend levels and patterns, visitor profiles and volumes, geography and brand attitudes, customer segmentation, planning processes and resources, and forecasting.
“MMGY is thrilled to acquire such a strong brand in DK Shifflet. Their data is the gold standard in syndicated travel research, and the addition of this reputable team to the MMGY organization underscores our commitment to investing in insights as the basis for developing client strategies,” said Clayton Reid, president & CEO of MMGY Global.
“This merger will allow us to integrate DK Shifflet’s powerful data describing how many people go where, when, how and with whom, as well as what they do and spend, and how they feel about those places and brands, with MMGY’s rich behavioral insights into why travelers make the decisions they make. No other company in the travel industry will be able to offer as complete an understanding of the U.S. traveler,” said Doug Shifflet, chairman emeritus of DK Shifflet.
About MMGY Global
MMGY Global is the world’s largest integrated marketing firm, specializing in the travel, hospitality and entertainment industries. With more than 35 years of experience in the tourism field, the award-winning agency maintains a global communications practice in all marketing channels, serving many of the world’s premier travel and tourism brands. MMGY Global is author of acclaimed industry research (including the Portrait of American Travelers®) that identifies the habits and preferences of travelers – insights that serve as the foundation for its marketing strategies.
For more information, visit www.mmgyglobal.com.