DK Shifflet’s TRAVEL PERFORMANCE/Monitor℠ data allows you to profile and understand the travel characteristics of various types of visitors or guests to your (and your competition's) destination, lodging chain or other travel related businesses (airlines, auto rental, theme parks and more).


Traveler profile data provides insight on the following:

The type of traveler

  • Business – total & nine subcategories (day or overnight)
  • Leisure – total & eight subcategories (day or overnight)
  • Who they are (demographics)
  • Where they come from (origin geography)
  • Where they stay (accommodation information)
  • What they do (activities)
  • How much they spend and on what
  • What they think of your destination/property 

For lodging, this can be analyzed by segment and rate paid with subcategories (STR categories also available):

  • High-end
  • Mid-level
  • Economy

For destinations, this can be analyzed by geography and spend levels:

  • State
  • MSA
  • City
  • Customized geographies

For more information about Traveler Profiles: